Digital Marketing Rate Sheet
If only every journey in life came with a map, a timetable, and a destination. That’s what these offers are designed to do for you. You don’t have to go in blind to your next web project. You can have a detailed plan you can execute. As a friend, I want to see you succeed more than I want to make a ton of money.Discover more about your digital presence and plan for the future like a boss.
SEO and CRO Game Plan
Re-Start or Kick-Start Your Digital Engine.
This is the process to get you on the path to long term success.
- SEO - Search Engine Optimization means getting people to your website.
- CRO - Conversion Rate Optimization means getting unknown visitors to become known prospects.
- You always need both!
If you’re looking at this page, there’s two likely scenarios. You’ve been around the block on digital marketing over and over again, you're a bit exhausted with the results. The other is you could be a start up, or opening up a new offering at your organization, and you want to get off on the right foot.
I will guide you through a series of steps, but also create tangible deliverables for you and your team.
- You deserve a website built on solid foundations so you don't have to keep re-building it every other year.
- You deserve a website that reflects the people who built the business, and humans who believe in what you do, but also pleases search algorithms!
SEO and CRO Game Plan
Here's what we'll do for you.
- Define website strategy and goals - Visitor targets, Ranking goals, Bottom line conversion goals, and user experience features to incorporate or improve.
- Perform keyword research and develop SEO strategy - The number of keywords is responsive to the size of your website and need.
- A new website outline with clear SEO targets for every page.
- One primary buyer persona - We'll uncover their demographics, triggers, goals, barriers, and decision criteria so our content is not written for Google, it's written for humans.
- 5 wire frames for user experience and conversion improvements
- On-page SEO updates for the current website - Page Title, Meta Descriptions, Headings, and Schema
- Local SEO optimization, including Google Business Profile setup
- 3-month blog/podcast/content marketing schedule
- Analytics configuration, or optimization - Google Analytics, Plausible Analytics, SEM Rush
- We Are Website Platform Indifferent
We don’t mind if it’s on WordPress, Wix, Squarespace, or custom HTML. SEO is beyond platforms. If the site works and loads fast, we’ll do our best to make it work for you.
Starting Price → $2,000
For websites with 20-40 pages.
Page count considers blog posts or other database types as only three pages (index page, post template, archive template). It does not count 1000 blog posts as individual pages.
Price Scale for more site pages:
- 40-80 pages: + $500 = $2,500
- 80-120 pages: + $500 = $3,000
- 120-160 pages: + $500 = $3,500
- 160 - 200 pages: + $500 = $4,000
- 200+ pages requires a custom quote.
Time Estimates - Approximately 6-12 weeks depending on the size of the website.
Digital Therapy.
Our ongoing consulting and support services provide consistent, hands-on optimizations for your website. Digital Therapy includes monthly check-ins, analytics reports, and dedicated development support to ensure your site stays ahead of the curve.Consulting and Support
Here's what we'll do for you.
Starting Price → $850/month
For sites large websites (100+), or multiple sites for a single organization, require custom quotes. This can be determined during the game plan process (see above). Request customization anytime!
Baseline Includes:- Monthly analytics reports and one-hour check-in
- Monthly expert consulting services
- Starts with 6 hours of website development support per month
- SEO and CRO hands-on website optimizations
- Content editing and strategy development
- Need something more hands on with hosting and maintenance? We can make custom program for you!
Add-ons:
Content Creation
We help you keep your content fresh and engaging with custom blog posts, articles, or web pages. Tailored to your brand voice, our content includes premium stock images and unlimited revisions to ensure it’s perfect.
Price: $200 / billed per request.
Includes:
- 750-1000 word article, blog post, or page topic
- 3-4 stock images from Unsplash+ (premium level)
- Unlimited revisions
Local SEO Optimization Package
Maximize your local search presence with our Local SEO Optimization package. We handle premium listing management, reviews, and reporting to ensure your business stands out in your target locations.
Price: $100 per location per month
Includes:
- SEMrush premium listing management
- Monthly reporting
- Review cultivation and monitoring for local listings
Web Development Hourly Rate
Need extra development support? We offer competitive hourly rates for web development work both inside and outside our Digital Therapy program, with bulk purchasing options available for future requests.
Inside Digital Therapy Program Price: $90/hour - after packaged hours of website support included in Digital Therapy.
Bulk purchase options available for advance hours.
Website Development and Design
We deliver custom-designed, SEO-optimized websites built to enhance performance and user experience. From initial design in Figma or Adobe XD to ongoing support, our packages include everything needed to launch and maintain a successful website.Development and Design
Here's what we'll do for you.
Starting Price → $9,500
All website projects are quoted per project.Includes:
-
Everything from the Game Plan Development (above).
- Full website design in Figma or Adobe XD
- Mobile-first design, but designs are prepared across all devices.
- Custom website development in WordPress
- Copy writing for all site pages.
- SEO optimization - On-page SEO (meta descriptions, tags, alt-text for images), content copywriting, image alt text, schema, and more based on your websites needs!
- Content management system (CMS) training for your team
- Performance optimization (speed, load times)
- Analytics and Tracking setup - Google Analytics, Plausible, and SEM Rush
- Custom forms or a variety of custom integrations with CRMs.
- Social media integration (linking, embedding feeds, etc.)
- Accessibility compliance (WCAG 2.1 AA)
- Privacy Policy comliance (CCPA, GDPR)
- Post-launch support and maintenance options available (monthly or annual packages)
Hosting starting at $120/month
- WordPress Hosting through WP Engine
- Automated Daily Site Back Ups.
- Website Security Monitoring
- Website Updates and Support
- Uptime Monitoring
Friendships with excellent results.
After years of redesigns and long-term consulting, I've done and seen a few things. These clients are some of my favorite stories to share.
“ ”
Working with Jacob and his team has been exceptional! He has completely redesigned our website structure and crafted our SEO strategy, which has significantly enhanced our online presence and keyword rankings. Would highly recommend working with them!
→ Olivia Mihaljevic
→ Founder, LIVD App
“ ”
Jacob is an absolute gem. He's easy (and fun!) to work with, a great communicator, and has added a ton of value to the projects he's helped us out with. I would definitely recommend working with Jacob/Human Friend!
→ Katie Bregenzer
→ Owner, Best Website
“ ”
Before working with Jacob and his peeps I didn't know what a game changer having a solid SEO and digital marketing strategy would be. Prior to our collaboration, incoming calls and web inquiries were scarce, now we are delighted to receive a mix of over 120 emails and calls each month. Many of the new inquiries transition into long-term client relationships. Jacob's professionalism and extensive marketing knowledge have been invaluable. I highly recommend.
→ Scott Burchett
→ Partner, OMS Photo