SEO + CRO Services

Keyword research and sitemaps

After we create a Buyer Persona together that delves into the mind of your ideal customer, we dive into keyword research. First we'll gather straightforward keywords which relate to your products and services. Then we'll compile long-tail and niche keywords that identify areas of low competition and high buying intent.

With in-depth keyword research, it's time to see how your current website achieves these goals. Does each and every primary keyword topic have a landing page? Are you ready with blog topics to write about? Once gaps are identified, it's time to plan to address everything.

We will create a detailed site outline document that clearly maps the road to success for every keyword while balancing the functional needs of your business.

Users use search engines to learn

After using the detailed and keyword-targeted site map developed in the last step, it's time to start writing content and gathering visuals. At the heart of search engine algorithms is the power of educating content. The content we write must be informative and engaging. To help create that content, we recommend a mix of human copywriters, AI tools, and leveraging all our expertise to create compelling content.

This is not just about writing a ton of content but includes captivating photos, illustrations, and video visuals that keep the users on your site.

It's time to please the search engine algorithms gods. With your content improvements ready, let's get that site polished. This process includes the following areas of consideration, which me and a team of developers will help you implement.

• Page Tiles and Meta descriptions, and ALT text - The text that appears on the search engine results page (SERP) and the descriptions of the images on your site.
• Schema Mark Up - A powerful but technical HTML markup that informs search engines about the service/product offerings of your business, location, reviews, and content. All of which can also appear in SERP.
• Technical Audits - Search engines prefer to avoid sites with broken links, too many 301 redirects, sloppy code, too much code, or a lousy HTML structure. It's time to clean the house.
• Speed Improvements - A slow site is frowned upon by your users, and we can't have that. As far as SEO is concerned, we're going to be frank: We've worked with quite a few companies over the years with blazing-fast websites, and they ranked well. However, we've worked with a few sites with mediocre page speed scores, and they also ranked well. It's also about the competition in the SERP than simply fast or slow.

We will work with your devs, (or our devs), to improve your site to the best of our ability while balancing designs and functionality.

Arguably the most challenging topic of SEO, link building is impacted by what's on your website, and the network you can build.

The main objective is to earn links over time that establish your expertise and authority in your field. Offering valuable resources such as informative content, freebies, tools, or games can both strengthen your website, and foster  connections that translate into cross-promotions.

We will work closely with you on the best strategies that make sense for your business and its current standing in your community.

In local search, it's not only about keywords and text content. It's about showing up consistently with high-quality reviews across every local platform.

Once your site is optimized, we will use that as a framework to promote your brand across all relevant directory-style websites (Google Maps, Yelp, TripAdvisor, etc.) The goal is to show a local community presence with a stellar reputation.

We will work together to build a local strategy that distributes your business information consistently while hand-picking specialty platforms relevant to your buyers.