Web Analytics
There's People Behind Those Numbers
Friends are always telling you to focus on what matters. By creating detailed web analytics reports you can follow and improve the Key Performance Indexes (KPIs) - the data that matters to your business. The goal here is to ensure that every visitor to your site isn't just a number, but a tangible human that can teach what's working and what isn't with your digital marketing.
Top Key Performance Indicators
KPIs are Vital for Your Business
The realm of digital marketing performance is vast and brimming with data. While it's tempting to get lost in the sheer amount of information, it's essential to focus on the pivotal metrics.
Please don't think the following is where the KPIs end. This is the beginning.
- Why This Matters: Massive web traffic means little if it doesn't translate into tangible leads or sales. With tailored strategies, your website can enhance the likelihood of customer commitment.
- Why This Matters: Elevating site traffic with rich, relevant content increases the odds of visitors transitioning into customers.
- Why This Matters: Holding your digital campaigns accountable enables a more intelligent allocation of your marketing budget.
- Why This Matters: In the era preceding GA4, bounce rates were a primary metric. Though the perspective is different, it's still about crafting a digital space that holds attention, leading to higher chances of conversion.
- Why This Matters: SEO is a marathon, not a sprint. However, once you dominate search rankings, aspects like ad placements, link building, and reputation management become significantly easier.
Unlock Actionable Insights
Data Visualization
By harnessing the power of data, a fined-tuned website grows all our KPIs. However, a series of dense data tables helps a little. What every organization needs is visual reports that let you understand the information quickly and in a way that almost anyone on the team can present.- Google Analytics 4 Tracking: Embrace cutting-edge tracking capabilities, diving deep into nuanced user behaviors and tendencies.
- Plausible Analytics: Experience comprehensive reporting that's fully GDPR-compliant, safeguarding data privacy.
- SEMrush Automated Website and Search Engine Reports: Maintain a keen eye on vital metrics, from keyword rankings and site health to link profiles and beyond.
- Google Ads Monitoring: Spend every ad dollar well by tracking performance and conversions meticulously.
- Intuitive Dashboards via Data Studio: Distill complex data into user-friendly, printable dashboards. Pure insights, devoid of jargon.
Friendships with excellent results.
After years of redesigns and long-term consulting, I've done and seen a few things. These clients are some of my favorite stories to share.
“ ”
Since partnering with Jacob and Human Friend, OMS Photography has witnessed an incredible transformation in our business reach and impact. Previously, our regional and national presence was lacking, but with their expertise, our web content expanded significantly, surpassing 100 pages. They revitalized our digital presence and motivated our photographers to diversify their portfolios, catering to our clients' needs.
Before this collaboration, our incoming calls and web inquiries were scarce. Now, we are delighted to receive a mix of over 120 emails and calls each month. What's even more rewarding is that many of these inquiries transition into long-term client relationships. Jacob's professionalism and extensive marketing knowledge have been invaluable, continually yielding substantial returns on our efforts.
→ Scott Burchett
→ Partner, OMS Photo
Up Next →
Conversion Rate Optimization
Data isn't action. The real win is in the conversion. Human Friend excels in fine-tuning your website, content, and user pathways, ensuring visitors do more than browse — they engage. By channeling users towards becoming devoted customers, we directly boost your profitability.
Learn more about our SEO and CRO Services.