Web Development and Design
What is a website? It seems funny to ask this now, decades after the first website existed, but can you answer it clearly and succinctly?
We all know our favorite organizations can only succeed with one now, but each website is different while floating in a never-ending sea of possibilities. It is easy to miss the fundamental facets to leverage.
A Website Is What It Is.
Practically speaking, a website is both the reflection of a group of people's ideals and a presentation of offerings to fellow humans. It's a way to communicate with another person that transcends physical boundaries and is available any time of the day or night.
Before the internet to share ideas or present a product, you and another person would need a place and time that aligned. Or place physical items in hopes they are seen. Now, with one device in your pocket, all places, at all times, are not places people can learn.
With this fundamental insight, the best websites always remember these three principles and aim to empower users, not trick or hide information.
- All websites are illusions - without electricity, websites are a mirage. This means all possibilities of your imagination are available to pursue. Some ideas may be more complex than others but do not limit yourself.
- All websites are a reflection - They can present everything about your organization fully and completely.
- All websites transcend a need for place or time - A website is up and running 24/7. If you put all your knowledge and offerings openly and freely on your website, your users can be fully empowered to make well-informed decisions.
A road map for website development success.
Here is the five phase process for success.
Each section contains a simple-to-read list of deliverables.- A clear definition of your website offerings (product, services, mission etc).
- A clear definition of website visitor and conversion goals.
- A clear understanding of all website features and integrations
- If applicable, a discussion of future visual content needs for photography and video. It’s time to begin organizing shoots.
Buyer Persona(s)
- At least one detailed buyer persona. We will define the buyer's lifestyle, priority initiatives, success factors, perceived barriers, decision criteria, and questions asked along the buyer’s journey.
SEO Strategy
- Perform keyword research to define primary and secondary keywords
- Create a detailed site outline listing every website page matched with selected keywords.
Finalize Scope
- Combine the Website goals and SEO Strategy and agree to this refined scope.
Benchmark Reports
- If applicable, we will run benchmark analytics reports on the current website, including Google analytics data and keyword position tracking.
- A clear definition of the way we will talk to our buyer is defined in the persona. We will determine the tone and how we will address priority initiatives, success factors, perceived barriers, and decision criteria using content. What are the types of content we need, testimonials, case studies, and photo galleries?
Mood Board & Design Concepts
- We will define the mood, or look and feel, of the brand’s website.
Wireframes
- A set of outlines and wire frames to guide both content presentations and usability.
Mock-Up of Site
- Designers will create a site mockup, including a home page, contact page, generic content pages, blog, and various content types (ex., rooms, events, etc).
- Designs will be for mobile and desktop.
Note: This begins alongside phase 4.
Copywriting- All the pages defined in the SEO site outline will have content written.
- All the pages will also receive SEO-optimized page titles and meta descriptions and appropriate schema needs.
Visual Content
- Clients will gather all visual content pieces required.
- If applicable, photo or video shoots should have been scheduled for this time.
WireFrames part two.
- New content ideas arise during this phase. Additional wireframes are created in the place of full mock-ups.
- The web development team will set up a web server and build the site.
- There will be a development website to monitor site build.
- The development team will implement all content and visuals as they are completed.
- All website features and integrations will be implemented as well.
- After the site is deemed “complete,” we will begin a live user testing period to review the website's usability.
Implement Needed Changes
- All bugs and issues need to be addressed and fixed.
Launch Site
- Follow the launch checklist and ensure all SEO requirements are met.
- Change over the domain
- Check all forms/conversion points, features, and integrations are working on the live domains
Post- Launch Follow Up
- Review the site launch checklist again.
Celebrate
Friendships with excellent results.
After years of redesigns and long-term consulting, I've done and seen a few things. These clients are some of my favorite stories to share.Tending Your Garden
With the new website in place you’ll need training, and a friend on your team to help when issues arise. In many ways a website is like a garden. It needs looking-after and tending to keep it functioning at its maximum capacity. Check out our website maintenance services.
Get help with hosting and a variety of needs your site may need after launch.